Tips to leverage technology in your small business

Efficient technology is vital to the success of any business.  As a small business there are many IT solutions that can cost effectively drive your business forward and help you achieve a competitive advantage.  Here a few tips on how to leverage technology to help your business innovate and grow efficiently.

Key questions when reviewing your IT:

  • Does your IT meet the current needs of your business and is it easily scalable in the event of expansion?
  • What technology will help your business work more efficiently?
  • Is your IT Security sufficient and GDPR compliant?
  • Is your online presence professional and reaching your target market?

Align your IT Investment

When investing in technology ensure that it aligns with your business objectives.  The right technology can transform the way you work, however investment in the wrong technologies can be expensive and time consuming.  Whilst it is valuable to be seen using the latest technology it is more important to be using the tools that really make a difference to how you operate.

Always research your options and if you don’t have in-house expertise seek professional advice.  Good IT support will help you make IT investments that will help you work more productively and securely, and in the most cost-effective way possible.

Cloud solutions

Cloud solutions are a cost-effective way of managing your IT systems.  You can use the cloud for a huge range of business services, including email, calendars, file storage and applications.  It is all online, as and when you need it and you only pay for as much capacity as you need, so you can scale up or down as you require.

Microsoft 365 is one of the best cloud solutions around and used by businesses of all sizes.  It enables your staff to work from anywhere whether it is at home, on the train, or abroad, facilitating more agile and efficient work practices. Office 365 eliminates the possibility of data loss through system crashes and if you lose any data through human error this data can easily be restored. It has advanced security features that protect against external threats and provides internal access controls.

IT Security and Backup

Cyber-attacks are becoming more advanced and sophisticated, so every business needs to take IT security seriously.  Whether you are worried about new viruses and malware, external and internal security threats, unauthorised access to crashed systems or accidental deletion of files you need to protect your business network and data. 

Your company data and client information are vital to your business and a major data loss could be critical. In the event of a data breach, you need to have a secure backup system in place so you can recover information quickly and minimise disruption.

Without the correct security in place workstations, networks, servers, cloud solutions, printers and mobiles are all open to attack.  Your IT strategy should outline how to safeguard your business as well as be compliant to current regulations.

Cyber Security Awareness Training

Investing in good technology can help you work more effectively and securely; however, the most advanced technology will not protect your business from human error and employees falling foul of a cyber-attack. With an increasing reliance on technology keeping employees up to date on the myriad of cyber threats, and how to minimise risks, is a vital measure in protecting your business. 

Our cyber security training costs £2 per person month, for more details email hello@adept-it-solutions.co.uk.

Proactive monitoring and maintenance

If your business relies on fast and efficient computers but you don’t have time to monitor and manage their maintenance, you may want to consider a proactive and monitoring solution like our Bronze Plan.  It will protect against viruses and malware, ensure backups are working, manage updates and carry out computer maintenance. By proactively looking after your computers they will operate more efficiently and reliably, enabling you to work more productively and with less stress.

Online presence

Having an online presence has become more important during the pandemic and can help you build your brand and reach your target market.  It is estimated that half of customers will look at a website and online reviews before purchasing, so without these you will be missing out on a significant amount of potential business. When creating or reviewing your website keep in mind its purpose and target market and ensure that what you offer is crystal clear.  An easy to navigate website that is mobile friendly with well written content will help to increase engagement and sales.  Do not forget a contact button so visitors can easily call, email, or web chat for more information.

Social Media is also an effective way to market your business, develop your brand, and build relationships with your customers.  Choose a few key platforms that your target audience uses and build a social media strategy that helps you engage regularly.

IT supports the fundamental operations within a business.  If you would like advice on how to leverage technology to grow your business, please contact us 01603 451810 | hello@adept-it-solutions.co.uk.